Delivery platforms bring new customers, but they keep a commission on every order. Your own ordering page keeps none. Most businesses use both: the platform so people find you, and their own page for people who already know them.
Do the maths with your own numbers
Take the percentage in your platform contract and work it out. For example, if the commission were 25% and the average bill €20, €5 of every order would stay with the platform. At 300 orders a month that is €1,500 a month. Some of those orders come from customers who already know you and would order directly.
What a good ordering page needs
- Fast on a phone, with no account or password needed to order.
- Delivery zones with a minimum order and a delivery fee per zone.
- Card payment or cash on delivery.
- Ordering for later (e.g. for lunch).
- Order tracking for the customer.
- Orders arriving at the same till and the same kitchen as all the others.
How to move customers to your own page
- A card in the bag with a QR code and "Order directly next time".
- The link on your Instagram, Facebook and Google Business Profile.
- A small benefit for ordering directly: loyalty points, free delivery above an amount, or a coupon.
- The same menu and prices, so customers aren't confused.
Platforms and your own page together
The hard part is juggling several devices at the counter. The answer is for platform orders to arrive at the same till as your own, so they print and show in the kitchen the same way.
In IKAROS POS
Your own ordering page has no per-order commission. It has delivery zones and fees, card payment, ordering for later, drivers on a live map, customer tracking, points and coupons. Orders from Wolt, e-food and WooCommerce arrive at the same till.
How IKAROS POS does it: Delivery software for grills, souvlaki and burger shops, with no commission
Questions
Should I stop using delivery platforms?
Not necessarily. Platforms bring new customers. Your own page serves people who already know you, without commission.
How much does my own ordering page cost?
In IKAROS POS the "Online & QR ordering" package is €12 a month excl. VAT, with no per-order commission. Delivery with zones and drivers is added for €6 a month. Card provider fees apply separately.
How will customers find my page?
With a card and QR code in the bag, a link on social media and your Google Business Profile, and a small benefit for ordering directly.
These guides are general information, not tax or legal advice. For your own business, ask your accountant.